If you don’t currently have a photo on your LinkedIn or you’re using one from 10+ years ago, it’s time for an update. This may seem obvious to some, but it’s important to remember that building your professional network needs to be personal. If you’re ready to take your LinkedIn profile to the next level, keep reading as we share 13 tips for creating a LinkedIn profile that will help you (and your company) stand out from the crowd. LinkedIn is the most popular social media to find potential candidates, therefore it’s important your profile is up to scratch so you can let them know you mean business from day dot. According to Glassdoor, 79% of applicants use social media throughout their job search. Not only this, your role most likely entails finding and acquiring new talent. (Remember people, lead by example!) Additionally, it creates employee advocacy that will blend nicely with your long-term HR strategy. Having a strong LinkedIn presence can also encourage your team to jazz up their profiles by using yours as an example. Of 12 million+ registered active users in Australia, just over half log in every month.Approximately 6,500,000 Monthly Active Australian Users (making LinkedIn the 5th most popular social media platform in Australia).Over 57 million businesses have LinkedIn accountsĪs of March 2021, LinkedIn reported the following:.The USA has the most LinkedIn members, followed by India, then China.LinkedIn has over 756 million members worldwide.LinkedIn saw $8 billion in revenue in 2020, which was an increase of 19 per cent year-on-year.It has the potential to help you establish professional relationships, build your company’s employer branding through employee advocacy and even land you a brand-spanking- new HR role! As an HR professional, your personal brand is incredibly important. The most popular age bracket for users is people aged 25 to 34 at 7,100,000. In Australia, there were 12,150,000 Linkedin users in January 2021, which accounts for 46.6% of the entire population. Whether you hold an executive position or are just starting your career journey, it’s a great way to grow your network and establish your personal branding. In today’s digital world, having a professional social media presence is now an expectation and a part of the evolving face of human resources.
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